Have you noticed the subliminal messages businesses incorporate into their logos? A close look at the FedEx logo reveals an arrow signifying that FedEx is going somewhere. The Tostitos logo has the figures of two people dipping a chip in salsa. The Amazon logo has a smile connecting the letters A and Z in its name to indicate that you can find anything on their site from soup to nuts, or more appropriately: from A to Z. You pretty much can, too. Visit Amazon’s website and you can find just about anything you could ever imagine.
No less than three times in the book of Revelation, Jesus describes himself as the Alpha and the Omega. He says it at the very beginning of the book, chapter 1, verse : “I am the Alpha and the Omega,” says the Lord God, “who is, and who was, and who is to come, the Almighty.” If you were ever in a fraternity or sorority maybe Alpha and Omega ring a bell, maybe not. Alpha is the first letter in the Greek alphabet and Omega is the last. What Jesus tells you when he describes himself this way is that he is your A to Z. He is everything you could ever want or need.
Jesus has already met your greatest need: the forgiveness of sins. Forgiveness is essential to our life. Every pain we have inflicted, every scar we’ve left, every broken heart and dashed hope – whether ours or another’s – are the result of an inability to consistently be who we want to be and who God has designed us to be. That’s the tragedy that is sin. Jesus has forgiven and covered that sin. In addition, he gives us faith to receive that forgiveness and all of the other blessings he connects to it, including salvation and eternal life. We can’t earn his forgiveness. We can’t go online to Amazon and buy it. Jesus gives it to us as a gift of his love, as our all in all; our Alpha and Omega.
From the beginning of our life to the end, he promises to be with us always. In times of trial and frustration, he supports and strengthens us. In grief and pain, he comforts us. With times of joy, he blesses us. He promises to meet all our needs; food, clothes, shelter and companionship. We don’t have to wonder if he can or will. There’s no search bar where we have to type in the keywords of a product we’re looking for. Jesus, the Alpha and the Omega, promises in his Word to supply all that we could possibly need, in this life and in the next.
“I am the Alpha and the Omega,” says the Lord God, “who is, and who was, and who is to come, the Almighty.”